How a Test Drive Inspired More Action

This morning I dropped my car off at the dealership to get it checked out. After driving on a flat tire (oops!), I thought it would be wise to make sure I hadn’t messed up the suspension or anything else.

Instead of taking the standard mid-size rental car, I upgraded to the Toyota Solara convertible. It’s finally a little bit cooler here in Phoenix, and I was in a carefree mood this morning. After all, I’ve been thinking about a new car. I’m spending $15 for an all-day test drive.

As I headed back to the office, I kept thinking about how easy it was to spend $15 for a test drive. I’m developing some new informational products now, and I have been thinking about how to get people to buy the products.

Here’s my offer: From now until the end of September, if you are interested in knowing why your relationships at work define your success at work and how to improve those relationships, email me. To avoid those spam inducing internet spiders from grabbing my email address, send email to Lucinda at I’ll send you that chapter from my upcoming book with practical techniques to improve those relationships.

Unlike my $15 test drive, this offer costs you zero dollars and zero cents. Just the time it takes to send an email.

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